The Honest Truth About TheGunDock Pricing
We're going to be straight with you: TheGunDock does not run frequent promo codes. Here's why — our margins are already thin. We source directly from major national distributors, and our pricing reflects the lowest markup we can sustain while keeping the lights on and staff paid. A "20% off" promo code would put most orders below our cost.
That said, there are real ways to save, and we'll walk through every one of them.
How Our Pricing Works
Most online gun dealers fall into one of two camps: artificially inflated "MSRP" prices with constant fake discount codes, or rock-bottom loss-leader pricing designed to bait-and-switch to accessories and transfer fees. We do neither.
Our prices are calculated from actual distributor cost plus a competitive margin. We source from:
- RSR Group
- Sports South
- Lipsey's
- Bill Hicks & Co.
- Chattanooga Shooting Supplies
- Zanders Sporting Goods
- Kinsey's
- Camfour
- And several additional regional distributors
When distributor costs change, our prices update automatically. When a manufacturer drops prices, you see it reflected on our site within hours — not days.
When TheGunDock Actually Runs Sales
We run genuine sales in a few circumstances:
- Clearance on warehouse inventory — Items we have physically in our Paris, KY warehouse sometimes go on clearance when we need to move stock. These are real discounts, not theater.
- Manufacturer promotions — When Glock, Sig Sauer, Smith & Wesson, or other manufacturers run dealer-sponsored promotions, we pass them through. These typically appear as reduced prices automatically on affected products.
- Holiday sales — We occasionally run sales around Black Friday and Independence Day. These target specific categories and are announced on our social media and via email.
- GunBroker "Make Offer" — Many of our GunBroker listings accept offers. This is the closest thing to a negotiated price we offer.
How to Find the Best Price Right Now
Check the Sale / Deals Section
Our website has a Deals page that aggregates discounted and clearance products in real time. This is the best place to start if you're looking for a deal without a specific model in mind.
Compare Our Price to Other Sites
We encourage you to check GunBroker, GrabAGun, and Sportsman's Warehouse. More often than not, our direct website price beats or matches what's available elsewhere — without an auction, bidding, or FFL transfer uncertainty. If you find a lower price at a reputable competitor, email us. We'll look at it.
Buy Local and Skip the Transfer Fee
If you're near Paris, Kentucky, you can pick up in person at 38 W 20th St, Paris, KY 40361. In-person purchases bypass the FFL transfer fee entirely — that alone can save you $20–50 depending on your local dealer's fee schedule.
Check for Manufacturer Rebates
Several manufacturers offer mail-in rebates on specific models. These come directly from the manufacturer and apply regardless of where you buy. We display known rebate information on eligible product pages. Always verify current rebate status directly with the manufacturer before purchasing.
Finance Instead of Waiting
We offer financing through Credova on qualifying purchases. If prices on a model you want are likely to rise (ammo, newly released guns, discontinued models), financing now at current prices can be better than saving up. Checking your rate does not affect your credit score.
Frequently Asked Questions
Does TheGunDock have a coupon code?
Occasionally. We do not maintain a permanent active coupon code, but we announce periodic promotions via our email list and social media. If you found a code posted on a coupon site, it is most likely expired — those aggregators pull codes once and never remove them. The safest way to know if something is active is to apply it at checkout and see if it reduces your total.
Can I negotiate the price?
On our website, prices are fixed. On GunBroker, many listings accept offers — look for the "Make Offer" option on the listing. For large orders (multiple firearms, large bulk ammo purchases), email support@thegundock.com and we'll see what we can do.
Why is a gun cheaper on GunBroker than on your website?
This can happen in two directions. Sometimes our GunBroker price is lower because we list to move inventory. Sometimes our website price is lower because we're not paying GunBroker's listing and final value fees. If you see a meaningful price difference for the same SKU, it's usually worth just placing the order through whichever channel is cheaper — the product ships from the same warehouse either way.
Do you price match?
We don't have a formal price match guarantee, but we're not robots. If you've found a lower price at a licensed dealer and the products are truly equivalent (same model, same configuration, in stock), contact us. We'll take a look. We care more about earning a customer than squeezing an extra $8 out of a transaction.
Is there a discount for buying multiple guns?
For large purchases, yes — contact us directly. There's no automatic bulk discount configured on the website, but we can work something out for significant orders.
Bottom Line
TheGunDock is not a promo-code business. We're a high-volume firearms dealer that keeps prices honest from the start. If you're looking for the lowest price on a specific firearm, check our site, compare it, and reach out if you think something's off. We'll be straight with you.