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Habit Outdoors specializes in high-performance technical apparel designed for hunting, fishing, and outdoor adventures. Their product lineup features advanced materials engineered to withstand harsh environments, including waterproof rainwear, insulated parkas, and rugged camo pants. By integrating feedback from real-world testing, the brand ensures every piece of clothing offers optimal comfort, mobility, and weather protection. From the early dawn chill to wet, windy afternoons, Habit apparel is built to keep outdoor enthusiasts comfortable and focused on their passion. The brand utilizes cutting-edge fabric technologies and popular camouflage patterns like Realtree and Mossy Oak. Whether you are tracking game in the woods or casting lines on the water, Habit delivers reliable, functional gear that performs without breaking the bank.

Habit Outdoors was born out of Mahco Outdoors, a company founded in 1992 by Dick Mahan in Bentonville, Arkansas. Mahan, who grew up in the Ozark-St. Francis National Forests as the son of a U.S. Forest Ranger, spent 22 years in Walmart's management team, eventually serving as Vice President of the Sporting Goods Division, before pursuing his dream of creating outdoor gear. Drawing from his extensive personal experiences in the field and global hunting safaris, Mahan developed the Habit brand to provide fellow outdoorsmen with high-quality, technical apparel at an affordable price point.

Well-known product lines from Habit include the Bear Cave Camo Pants, Early Dawn Sherpa Jackets, Roaring Springs Packable Rain Pants, and Cedar Branch Insulated Bibs.

Buyers choose Habit Outdoors for its exceptional combination of rugged durability, advanced technical performance, and unmatched affordability.