1. Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide when you:
- Create an account or make a purchase
- Subscribe to our newsletter or marketing communications
- Contact customer support
- Participate in surveys, contests, or promotions
- Post reviews or comments
This information may include:
- Name and contact information (email address, phone number, mailing address)
- Billing and shipping addresses
- Payment information (credit/debit card details - processed securely via Authorize.net)
- FFL dealer information for firearm transfers
- Government-issued ID information (required for firearm purchases)
- Purchase history and product preferences
- Communication preferences and marketing choices
- Any other information you choose to provide
Information Automatically Collected
When you visit our website, we automatically collect certain technical information:
- IP address and approximate geographic location
- Device information (type, operating system, browser)
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Date and time of visits
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect for the following purposes:
Order Processing and Fulfillment:
- Process and fulfill your firearm and accessory purchases
- Coordinate with FFL dealers for firearm transfers
- Verify FFL dealer licenses and documentation
- Send order confirmations and shipping notifications
- Handle returns, exchanges, and refunds
Legal Compliance:
- Comply with federal firearms regulations (ATF requirements)
- Maintain records required by law
- Verify age and eligibility for firearms purchases
- Report suspicious transactions as required
- Respond to legal requests and prevent fraud
Customer Service:
- Respond to inquiries and provide support
- Resolve disputes and troubleshoot problems
- Provide product information and recommendations
Marketing Communications (with your consent):
- Send promotional offers and product announcements
- Newsletter subscriptions
- Special deals and discounts
- New product launches
Website Improvement:
- Analyze site usage and customer behavior
- Improve user experience and website functionality
- Personalize content and product recommendations
- Test new features and improvements
Security and Fraud Prevention:
- Detect and prevent fraudulent transactions
- Protect against unauthorized access
- Monitor for suspicious activity
- Enforce our Terms and Conditions
3. Information Sharing and Disclosure
We may share your information with third parties in the following circumstances:
FFL Dealers (Required by Law)
When you purchase a firearm, we must share your information with the receiving FFL dealer to complete the legal transfer process. This includes your name, contact information, and order details.
Service Providers
We share information with trusted third-party service providers who assist us with:
- Payment Processing: Authorize.net (PCI-DSS compliant)
- Shipping and Logistics: UPS, FedEx
- Email Services: Postmark for transactional and marketing emails
- Website Hosting: Server hosting and CDN services
- Analytics: Website traffic and user behavior analysis
These service providers are contractually obligated to protect your information and use it only for the services they provide to us.
Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Enforce our Terms and Conditions
- Protect our rights, property, or safety
- Protect the rights and safety of our customers and the public
- Prevent fraud or illegal activity
- Comply with ATF and federal firearms regulations
Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
With Your Consent
We may share information for purposes not described in this policy with your explicit consent.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
Types of Cookies We Use:
- Essential Cookies: Required for website functionality (login, shopping cart)
- Performance Cookies: Analyze site traffic and usage patterns
- Functionality Cookies: Remember your preferences and settings
- Marketing Cookies: Personalize ads and measure campaign effectiveness
Managing Cookies:
You can control cookies through your browser settings:
- Block all cookies
- Accept only essential cookies
- Delete cookies after each session
- Receive notifications before cookies are set
Note: Disabling cookies may limit website functionality, such as keeping you logged in or maintaining your shopping cart.
5. Data Security
We implement industry-standard security measures to protect your information:
Technical Safeguards:
- 256-bit SSL Encryption: All data transmitted between your browser and our servers is encrypted
- PCI-DSS Compliance: Payment processing meets Payment Card Industry standards
- Secure Servers: Firewalls, intrusion detection, and regular security audits
- Data Encryption: Sensitive data encrypted at rest
- Access Controls: Restricted access to personal information
Organizational Safeguards:
- Employee training on data protection and privacy
- Background checks for employees with access to sensitive data
- Confidentiality agreements with service providers
- Regular security assessments and updates
6. Your Rights and Choices
Access and Update Your Information
You have the right to access and update your personal information:
- Log in to your account to view and edit your profile
- Contact us at support@thegundock.com to request access to your data
- Update your communication preferences in your account settings
Marketing Communications
You can opt-out of marketing emails by:
- Clicking "unsubscribe" in any marketing email
- Adjusting your email preferences in your account
- Contacting customer support at support@thegundock.com
Note: You will still receive transactional emails (order confirmations, shipping notifications) even if you opt-out of marketing.
Data Deletion
You may request deletion of your personal information by contacting us at support@thegundock.com. Please note:
- We must retain certain information to comply with federal firearms regulations
- ATF requires we maintain firearm transaction records for 20 years
- Some information may be retained in backup systems for a limited time
- Deletion may prevent us from fulfilling warranty or return obligations
Do Not Track Signals
Our website does not currently respond to "Do Not Track" browser signals. You can control tracking through your browser cookie settings.
7. State-Specific Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to Know: Request disclosure of personal information collected, used, and shared
- Right to Delete: Request deletion of personal information (subject to legal retention requirements)
- Right to Opt-Out: Opt-out of sale of personal information (we do not sell data)
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights
- Right to Correct: Request correction of inaccurate personal information
To Exercise Your Rights: Email support@thegundock.com or call 502-272-4859. We will verify your identity before processing requests.
Virginia Residents (VCDPA)
Virginia residents have rights to access, correct, delete, and obtain a copy of personal information.
Colorado Residents (CPA)
Colorado residents have rights similar to California under the Colorado Privacy Act.
European Residents (GDPR)
If you are in the European Economic Area, you have rights under GDPR, including:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to data portability
- Right to object to processing
- Right to withdraw consent
8. Children's Privacy
Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us immediately at support@thegundock.com and we will delete it.
9. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes described in this Privacy Policy
- Comply with legal obligations (ATF requires 20-year retention of firearm records)
- Resolve disputes and enforce agreements
- Maintain backup and archive systems
10. Third-Party Links
Our website may contain links to third-party websites (manufacturer sites, payment processors, etc.). We are not responsible for the privacy practices of these sites. Review their privacy policies before providing information.
11. International Data Transfers
Your information may be transferred to and processed in the United States. By using our website, you consent to the transfer of your information to the U.S., which may have different data protection laws than your country.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated via email or prominent website notice.
Continued use of our website after changes constitutes acceptance of the updated Privacy Policy.
13. Contact Us
Privacy Questions or Concerns?
TheGunDock
Email: support@thegundock.com
Phone: 502-272-4859
For privacy-related requests, please include "Privacy Request" in your subject line.
Frequently Asked Questions
Do you sell my personal information to third parties?
No. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your information is only shared with service providers necessary to process orders (payment processors, shipping carriers) and with FFL dealers as required by law for firearm transfers.
Is my payment information secure?
Yes. All payment processing is handled by Authorize.net, a PCI-DSS compliant payment processor. We use 256-bit SSL encryption for all data transmission. We never store your full credit card number on our servers.
Can I delete my account and personal data?
You may request deletion of your account by emailing support@thegundock.com. However, federal firearms regulations (ATF) require us to maintain transaction records for firearm purchases for 20 years. Non-firearm purchase data and account information can be deleted upon request.
Why do you share my information with FFL dealers?
Federal law requires all firearm purchases to be completed through a licensed Federal Firearms License (FFL) dealer. When you buy a firearm, we must share your name, contact information, and order details with the FFL dealer you selected to complete the legally required background check and transfer process.
How can I opt out of marketing emails?
You can unsubscribe from marketing emails by clicking the "unsubscribe" link at the bottom of any marketing email, or by updating your communication preferences in your account settings. Note: You will still receive transactional emails (order confirmations, shipping notifications) as these are necessary for your purchases.